Services: Brand Strategy / General Business Consulting / Creative Direction / Branding & Graphic Design / Social Media Strategy / Content Creation / Brand & Influencer Partnerships / Website Design / EDM, Journal & Community Strategy & Creation / Launch Strategy & Support.
In 2013, Beck launched her cult stationery brand An Organised Life which was renowned for its beautiful & functional stationery that Beck personally designed each & every page of.
An Organised Life was stocked in over 50 stores worldwide including Goop, Ofr Paris, Father Rabbit & theUNDONE, the stationery was seen in the hands of Phoebe Tonkin, Lara Worthington, Anine Bing, Margot Robbie, Karen Walker & many more. As well as the wholesale arm of the business, An Organised Life’s most successful revenue streams were the online store that offered customisation on diaries & notebooks as well the corporate business that created stationery for businesses such as Air New Zealand, Lexus NZ, Dermalogica, Net-A-Porter, AJE, NSW Government & many more. An Organised Life also built a strong community of dedicated followers & customers & boasted an EDM database of 37,000 & Instagram following of 35,000 Instagram. Design-led EDMs, engaging content & educational journal articles were the backbone of the community & included weekly organisation tips, exclusive downloadables, featured interviews, workspace tours.
Attention to detail, story-telling, an engaged community & premium products was what Beck & her brand were known for. She’s a big believer in focusing on the last 1% of everything. After 10 amazing years, Beck decided to close the Australian based business in early 2023 to focus her time & attention on her beautiful daughter Isabella, family life & Makespace. Becks vast knowledge & expertise of starting, growing & running An Organised Life both in Australia & internationally is a huge asset to other small businesses.
In 2021 Beck & her husband Isaac Lindesay launched Makespace, architecturally designed modular houses that range from a 30sqm single bedroom retreat to a 200sqm family home. Beck is the Brand & Creative Director handling all brand strategy, graphic design & creative, website design, social media & content creation, public relations, marketing & digital ads, brand alignments, story-telling & much more. In a few short years, the Makespace brand has gained significant traction as a premium, design-led modular build company & been seen in publications such as The Local Project, Viva, KiaOra Magazine, HOME, HomeStyle & more. Along with brand awareness, Makespace has hit strong sales & growth targets delivering incredible projects New Zealand wide to the likes of Great Barrier Island, Waiheke Island, Central Otago, Te Arai, Waipu, Bethells Beach, Matakana, Matapouri, the Far North, Bannockburn, North Canterbury, Kai Iwi Lakes, Ahipara & many more.